More and more companies are managing to gain more engagement from their clients, thanks to online video production. A common question is “Do I have enough resources to design a long term online video marketing strategy combining formulas that retain my customer’s interest?
In this article, we will talk about the 10 more popular online video strategies in the American market that come in essential when you want to stand out from your competition.
1 – Create tutorials
“How-to” videos are a must in every online video marketing strategy.
Showing different ways to use your products to elaborate on specific products or services, enhances the functionality of your business and makes viewers understand way better what is it that you do for them.
2 – Grab testimonials
Internet sales and promoting works when it’s capable of generating confidence to the seller.
And the most believable message is that one that can be offered by old customers that have bought your product and felt satisfied.
Your potential client thinks: “if he/she had a good experience and I have the same problem they did, maybe I should try it as well.”
3 – Make v-logs
You can offer regular content in a blog, but it would be way easier for your visitor to spend some time on you if you bet on a dynamic format, like video.
If you don’t know what to talk about, just think of themes specifically related to your niche and organize your videos in sections for each one of them.
4 – Show who you are
It has a lot to do with sharing your personal story or your company’s story. It answers to questions like: why did you decide to dedicate yourself to this activity? what are the origins of your company? which values identify you and motivate you to keep going?
All of this must be shown in your corporate video or in your “about me” page.
As an example, check out this video we made for one of our clients, where dad and son explain how their business came to be:
5 – Make micro-videos!
Combine your corporate video production strategy with platforms like Snapchat or Instagram is quite effective, especially if your target encloses young adults.
These social media outlets allow you to host short videos that are perfect for fast consumption in a world where time is scarce.
6 – Publish on Facebook
Which is not the same as posting on YouTube and linking that video to Facebook; we are talking about uploading directly to your fanpage. When you do this, in enhances by 3 times your page’s reach.
Lights, camera… action!
Take advantage of these online video marketing strategies! Now that you have a whole set of options to implement different types of video, where are you going to start?
And remember that if you want a professional video that enhances your business’ image, our video production company can help you, give us a call and we’ll help you with your corporate video.
LaserLion Productions is a video production company based in Downtown Orlando specialized in corporate video production services serving companies in Orlando, Tampa, and the entire Central Florida area, as well as Puerto Rico, California, and New York.
For more information about our corporate video production services email us to firstname.lastname@example.org.