Do you ever look at your website and get the feeling you are not conveying anything different than your competition?
In spite of your efforts at offering better products and services, you can’t make your brand to stand out. The problem resides in the fact that you haven’t worked properly in your corporate identity.
In this post, we’ll explain what this concept is about and the advantages of using a corporate video in your strategy to stand out in your market.
What is corporate identity?
Before we tell you about all the benefits that come with using a corporate video as a business strategy, let’s talk about what we mean when we say corporate identity.
According to Wikipedia, this is the actual definition:
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks.[1]But also includes things like product design, advertising, public relations and the like.
In simpler words, your corporate identity is all the visible parts of your company that the client can see and it differentiates you from your competition. We are talking about different elements such as:
- Logo
- Packaging
- Business cards
- Uniforms
- Colors
However, your corporate identity is not only enclosed in the visual aspect. You have to take care of all the other senses like hearing and tasting, everything counts when you are creating your corporate image!
How can video production help you improve your corporate identity?
We’ve told you at the beginning that a video is one of the best options that you have if you want to improve your corporate image. Where do we get this info?
In studies like the one performed by Cisco System, that indicates that 87% of North American companies chose video marketing as their online strategy. And not only that, the study also says that by 2018, 84% of Internet traffic will be video content.
That’s not all, there’s more data reinforcing this concept:
- YouTube is the second most used search engine in the world
- 60 seconds of video equals 1,8 million words
- Half of online traffic comes from videos being watched on mobile devices
- Websites that contain videos get better positioning in Google
- Videos help you convey in a simple way all the benefits of your product or brand
DECIDED TO CREATE A VIDEO FOR YOUR WEBSITE?
LaserLion Productions is a video production company based in Downtown Orlando specialized in corporate video production services serving companies in Orlando, Tampa, and the entire Central Florida area, as well as Puerto Rico, California, and New York.
For more information about our corporate video production services email us to laserlion@laserlion.com.