At this point, you probably already know the importance of having an online corporate video on your website when it comes to achieving higher levels of visibility and proximity that will lead to conversions.
So you finally decided to give video marketing a chance, but now you’re faced with the question of what elements should you include and what types of corporate video will help you reach success.
In order to help you out with this issue, we list in this article the 5 things all great corporate videos have in common.
1 – Great corporate videos cut to the chase
People online are getting saturated with content, which means they don’t have time to process all the information available. Nowadays, we don’t “read” blogs, we “scan” them with our eyes. The same thing happens with the audiovisual format, where zapping is just the menu’s special.
The best corporate videos manage to capture the attention of the visitors from the very first few seconds and have a reduced length.
2 – Good corporate videos appeal to emotions
Another feature that makes corporate videos work well is that they connect with the most human part of the client. There are corporate videos that make you cry, and there are those that make you laugh.
The fact that it is a corporate video doesn’t mean it has to be absolutely serious; at the end of the day, we make decisions based on how we feel.
3 – Successful corporate videos focus on the client’s problems
A good corporate video can’t insist on detailing all the product’s features, as it more so focuses its argument in the why clients need the product.
In order for this to work, you must know your ideal client, know what their needs are and what are their issues, as well as their objections that may surge when it comes to considering buying your product. Every one of their questions must be answered. A good script is key in this process.
- In the video
- Notes or pop-ups in the screen
- Using Ad Overlays
It’s time to put in practice these 5 features all memorable corporate videos have.
Of course, you’ll have to take into account that the audience is stubborn and there’s no magic formula to make your content expand online and it becomes viral.
What you can do is make sure all the ingredients for it to be possible are there.
LaserLion Productions is a video production company based in Downtown Orlando specialized in corporate video production services serving companies in Orlando, Tampa, and the entire Central Florida area, as well as Puerto Rico, California, and New York.
For more information about our corporate video production services email us to firstname.lastname@example.org.