Making sure that the quality of your corporate video is crucial for the success is your company. Nowadays, corporate videos are used to communicate with your clients, new employees, or to announce new products or updates. However, you have to make sure your corporate video production is a reflection of your quality of service. This is why it’s important to hire a video production company that specializes in corporate work.
About your target audience and your purpose
Progressive, innovative companies use corporate video production for a number of purposes, among which we can mention:
- Hiring and training new employees
- Promotion of the “corporative culture” to keep employees happy and loyal to the company
- Promotion videos that tell the story of the company
- Capacitation and conferences for employees and managers
- Marketing videos for products, services or the brand itself
Corporate videos used to hire new people
When a company is ready for expansion, the Human Resources department may need to implement a recruiting strategy. An Orlando video production team with experience will work to comprehend the needs of your company. It could be an animated message targeting recently graduated candidates or a mini-documentary that captures the interest of specialized experts.
In some companies, maintaining their right employees is as important as recruiting new employees. The corporate videos made in the infrastructure of the company that provide affirmative reports about company’s activities and promotion build team spirit and the sense of community for the current employees. For this purpose and target, the best thing could be an entertaining video that uses an appropriate sense of humor, depending on the industry.
A promotional video that sells the company is often the best investment that a company can make when producing new media assets. It can provide potential employees with orientation or constitute the demonstration of a product. A corporate video with a well defined professional profile is an extremely versatile business tool.
Capacitation or conference videos
Corporative instruction videos can vary, from safety procedures to sales strategies for marketing executives. The importance of video production is relevant to capacitation purposes because it’s a way to educate big groups of employees in an economical, effective way. A corporate video that is particularly captivating and memorable, is the most efficient resource that a company can invest in.
Corporate videos are mostly used in marketing. The audience are new and current clients, the purpose is to create demand, and the result should be to increase sales and incomes. The process sounds simple, but the audience nowadays is not easily persuaded the same way you could pursue a “40s housewife” stereotype from decades ago. In fact, modern technology has created its own dilemma: not only did it make possible the common use of graphic effects, but it also has produced a generation of consumers that carry their iPads, surf the web and watch TV online and they know how to stop paying attention to any strategy out there looking to get their attention. So achieving to capture clients’ attention, when there are many voices trying to do the same thing, it has become the domain of experts in the field of sales and advertising.
It’s clear that not every marketing video is a retail ad. Communication between companies and brand consistency can be built up through the visual productions that inform, explain new concepts, and stimulate an answer, as well as those that motivate the audience to take action. Contemporary marketing videos are more and more frequently stepping away from insulting and outdated commercial arguments and, instead of that, offer an intelligent, refined logic, consistent with the type of industry or product.
Professionally produced podcasts can “hook” your audience from any location and can even be a marketable product or subscription service in its own dimension.
Online researching shows that, while a “how-to” 30-minute video in YouTube can accomplish thousands of views, a corporative infomercial video only needs to be 1 to 5 minutes long. The Internet contains a number of distractions that are easy to click on every website, so successful corporate videos should be interesting enough to capture the attention of the viewer throughout the entire video.
LaserLion Productions is a corporate video production company based in Downtown Orlando specialized in corporate video production services serving companies in Orlando, Tampa, and the entire Central Florida area, as well as Puerto Rico, California, and New York.
For more information about our corporate video production services email us to firstname.lastname@example.org.